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ADVANTAGE RENT A CAR ANNOUNCES SELECTION OF 10TH DEGREE AS AGENCY OF RECORD

SAN ANTONIO, Texas (October 25, 2006). Advantage Rent A Car announced that 10TH DEGREE will serve as the company’s advertising agency of record. The agency will be responsible for web design and development, creative production of print, radio and internet advertising and assist in the strategic development of Advantage’s large-scale re-branding initiative.

“10TH DEGREE has the experience necessary to help accelerate our company’s already rapid growth,” said George J. Gremse, Chief Executive Officer, Advantage Rent A Car. “We are looking to 10TH DEGREE to help Advantage become the definitive brand in the car rental industry.”

Irvine, California-based 10TH DEGREE was founded in 2001 and has built a reputation for delivering brand-building, performance-driven communications and full-service website development.

“We look forward to being an integral player and leveraging the global expansion of the Advantage brand,” said Jay Rhodus, founding partner of 10TH DEGREE. “We feel Advantage and 10TH DEGREE are a good fit because we share a service-oriented approach to conducting business.”