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Advantage Rent A Car EXPANDS MEXICO FRANCHISE OPERATION

SAN ANTONIO, Texas (January, 2005). Advantage Rent A Car expands in Mexico with airport locations in Durango, Tuxtla Gutierrez, Mazatlan and Veracruz. This addition brings to total 12 destinations throughout Mexico.

“Our rentals in Mexico during 2004 increased 60% over the previous year,” said Rolando Trevino, President of Advantage Rent A Car of Mexico. “We attribute this significant growth to the most competitive rates in Mexico, a superior fleet, exemplary customer service and a strong partnership with Advantage Rent A Car, US.”

In December, 2004, Advantage Rent A Car Mexico held their annual Franchise Conference in Monterrey. Representing Advantage Rent A Car US, were Monte Ramey, director of sales and marketing and Diane Hauke, director of international relations. Initiatives proven successful in the US were introduced at the conference. Those programs focused on customer service, customer loyalty programs and sales training. Advantage’s Starlink, a program designed to allow the user online account management from billing to rental activity to reservation modifications; and their newest customer loyalty partner, Continental Airlines frequent flyer program, OnePass was met with a positive response by the franchisee operators. “I am one of the newest franchisees to Advantage Rent A Car Mexico. I have a lot of experience with other car rental systems and none of them come close to Advantage’s Starlink for functionality and use,” said Efrain Lizarraga, General Manager, Advantage Rent A Car, Mazatlan.

As Advantage continues to further its presence in Mexico, future growth plans will include Queretaro, Oaxaco and Guadalajara.