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Advantage Rent A Car
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Gail Campbell
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ADVANTAGE RENT A CAR LAUNCHES WEBSITE FOR SPANISH-SPEAKING CUSTOMERS

SAN ANTONIO, TEXAS (July 13, 2007). Advantage Rent A Car celebrates the launch of our Spanish-version website where customers can make their car reservations entirely in Spanish. At http://www.advantage.com, travelers can also obtain information in Spanish about Advantage’s policies, locations and fleet, specials, company information and partner programs.

“We are proud to offer our customers the choice of making online reservations in Spanish,” said Bill Plamondon, President and Chief Executive Officer, Advantage Rent A Car. “With California, Florida and Texas among the top five Hispanic U.S. travel markets where we have a significant presence, we feel we are in a favorable position to serve the Hispanic population with their car rental needs.”

The United States is the second largest Spanish-speaking country in the world, and according to Census Bureau figures, Hispanics are the fastest growing sector in the entire U.S. population. Also, according to the America Online(R)/Roper/ASW U.S. Hispanic Cyberstudy, a large percentage of Hispanic consumers want more websites in Spanish. The launch of the Advantage Rent A Car Spanish-version website addresses the Hispanic community and their online preferences. In addition to a considerable footprint throughout U.S. major leisure destinations, Advantage Rent A Car has a strong brand presence in Latin America and the Caribbean

Advantage’s agency of record, 10TH DEGREE, was instrumental in the launch of the new Spanish-version website through the use of technology created with JAZEL, a web based platform that provides interface and language accessibility.